HypeFactory Rules

We’ve put together a short list of dos and don’ts for brands and creators that’ll make your campaigns be the very best it can be.

If you’re a brand:

First of all, be consistent:

  1. Create your campaign;
  2. Fill in as many details about your campaign, as you can;
  3. Invite creators to send their proposals and start negotiating deals.

Then, be specific:

  1. Set clear goals for your campaign;
  2. Discuss campaign details with influencers;
  3. Approve content.

Remain active:

  1. Pay attention to every single proposal;
  2. Choose creators with suitable themes and target audience;
  3. Encourage and guide your creators.

And whatever happens, always stay in touch:

  1. Don’t ignore notifications from the Hypefactory team. We’ll reject the campaign if we don’t hear from you for more than a week;
  2. Don’t forget to keep checking your campaign. We deactivate campaigns after a week of inactivity.

If you are a creator:

First of all, be responsible:

  1. Choose campaigns which fit your content;
  2. Negotiate in order to reach a compromise;
  3. Produce high-quality content in the reasonable time frame.

Then, remain active:

  1. Don’t hesitate to accept invites and send proposals;
  2. Don’t disappear unexpectedly! Respond to messages as soon as you can.

And always be transparent: remember, nobody wants to work with bots.


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